OK, last question. I’m gonna ask a hard-hitting one. Tumblr. Why no “e”?
We checked the domain name for ‘Tumbler.com’ and it was this mom and pop store for tumbler glasses. We thought it’d be pretty fun one day, when we got enough money, to acquire their whole business. No joke! Actually, that’s a joke.
—VICE’s 2009 interview with Tumblr founder David Karp is newly relevant








